How To Optimize Your E-commerce Business For China
China has the greatest market for the e-commerce industry, and even the Chinese customer’s purchasing capacity is considered higher than those of people from the other developing and developed countries.
Thus, establishing e-commerce business in China will not just be profitable but highly effective in taking your business to a higher level. However, it is necessary to make sure that your e-commerce business is optimized according to the demands of the Chinese market. So what are some of the ways in which you can optimize your e-commerce business in China?
Most often, the businessmen and entrepreneurs are not aware of these optimizing business tactics and due to this reason their businesses suffer huge losses, and in some cases, they fail miserably while setting up business in China.
You can embrace these optimization tactics so that you can improve your business's e-commerce capabilities and gain benefits from the Chinese market.
#1 Your Focus Should Be On The Chinese Search Engine Baidu To Optimize The E-commerce Business
We all know that across the globe, Google is the most popular search engine, but this is not true in China. In China, you would have to make use of the Chinese search engine platform — Baidu.
This is necessary for all foreign businessmen and e-commerce players. Every e-commerce website must be registered on Baidu so that you can receive the market share benefit offered by the Chinese population.
Now it is not just enough to get registered on the search engine Baidu, but you must also ensure that you have a high ranking. Only when you are able to ensure a good rank of your e-commerce website on search result pages of Baidu, would you be able to cater to the right target audience and further optimize your e-commerce business.
The online shoppers or users usually prefer to visit the first few e-commerce websites that are listed on the search engine result pages of Baidu. Thus, it is recommended by an expert that you should not just consider Baidu but entirely focus on it.
#2 You Must Focus On The Language And Geographical Targeting
As Baidu is a Chinese search engine, it goes without saying that it will be supporting the e-commerce websites that have China as their geographical target location. So you must ensure that your website has geographical targeting of China, and it should be written in the Chinese language (Mandarin). This is one of the most effective and easy ways to achieve a higher ranking in Baidu and get huge traffic to the e-commerce website. This, in turn, will help in generating revenue for your business.
#3 Make Sure You Are Using Optimized “Onsite Content”:
In China, 80 to 90 percent of the Chinese population is focused on purchasing from e-commerce websites and this is because they want to save their time as well as money. If you study the buyer’s persona of Chinese customers, then you would get to know that they have high standards when it comes to buying commodities online.
So when it comes to appealing to the Chinese market and customers, you should be very particular about the online content that goes on your website. You must always consider whether the customers would be able to like it or not. A few points to consider include:
- 1. Clarity of the content
- 2. Offer correct price of the commodities
- 3. Make use of high-resolution images
- 4. Provide a full description of the products/commodities
- 5. The payment process should be short and flawless (the process should not be more than 2 to 3 steps).
- 6. You must not include any such items that are supported by flash or java. It is because Baidu cannot parse such website elements or components.
#4 You Need To Use The Right Compatible Payment Platform
The payment platforms that you are integrating into your e-commerce website should be compatible in China. You need to use the Alipay or WeChat payment system for offering an easy and convenient mode of payment for the users, who are visiting your website.
Summary
Although China provides great opportunities for every businessman or entrepreneur who wishes to establish an e-commerce business, in order to be a success, you should optimize the e-commerce website to reach out to the Chinese population.