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League of Legends comes to Iceland in May 2021
4 March, 2021
It is exciting to see that Riot Games, owned by Tencent, will be bringing the League of Legends tournament to Iceland in May 2021. At the final of the last tournament held in Shanghai, more than 23 million people watched the live broadcast. This tournament is generating a lot of buzz about Iceland in China. Íslandsstofa announced that the group will buy around 8.000 overnight stays in Icelandic hotels. This will also bring direct opportunities to retailers and service providers.
Are you ready to market to and receive Chinese tourists?
This is an excellent time to start preparing your business to market to Chinese tourists and implement their payment solutions. Below are some platforms for consideration.
Alipay and WeChat Pay are the preferred payment methods for Chinese. With Alipay, it is the first step to marketing. We set up your business profile in Chinese on their coupon app, which is GPS linked.
Dianping, similar to TripAdvisor, is for promoting restaurants, retail stores and attractions. It is a coupon led strategy to drive business to you and for conversion. As well, users provide their ratings and comments.
Weibo is the Instagram of China and an open platform. It is an easy way to start marketing your products and services.
WeChat is the go-to super app used by all Chinese. We set up your company pages, similar to a mini website. You have direct engagement with your followers. It is also possible to set up a WeChat Mini Program as your ecommerce platform for: bookings, reservations, geo look up and online sales. This can all be integrated to your own platforms through APIs.
OTAs such as Ctrip, Qunar and Fliggy for hotel listings. It is important to align your pricing, consistency of information about your hotel, services provided and room types. We work together with you to conduct an audit across these platforms and support for updating the correction information about your business.
PR and marketing: we work across a range of social media platforms with digital marketing and KOLs (key opinion leaders) as well as PR to targeted magazines.
Contact us today for more information!
(Photo credit: Riot Games)
Are you ready to market to and receive Chinese tourists?
This is an excellent time to start preparing your business to market to Chinese tourists and implement their payment solutions. Below are some platforms for consideration.
Alipay and WeChat Pay are the preferred payment methods for Chinese. With Alipay, it is the first step to marketing. We set up your business profile in Chinese on their coupon app, which is GPS linked.
Dianping, similar to TripAdvisor, is for promoting restaurants, retail stores and attractions. It is a coupon led strategy to drive business to you and for conversion. As well, users provide their ratings and comments.
Weibo is the Instagram of China and an open platform. It is an easy way to start marketing your products and services.
WeChat is the go-to super app used by all Chinese. We set up your company pages, similar to a mini website. You have direct engagement with your followers. It is also possible to set up a WeChat Mini Program as your ecommerce platform for: bookings, reservations, geo look up and online sales. This can all be integrated to your own platforms through APIs.
OTAs such as Ctrip, Qunar and Fliggy for hotel listings. It is important to align your pricing, consistency of information about your hotel, services provided and room types. We work together with you to conduct an audit across these platforms and support for updating the correction information about your business.
PR and marketing: we work across a range of social media platforms with digital marketing and KOLs (key opinion leaders) as well as PR to targeted magazines.
Contact us today for more information!
(Photo credit: Riot Games)