Top 10 Chinese B2B Marketing Tactics For 2021

In today's digital times, marketing and expanding the business has become quite easy for Business-to-Consumer (B2C) organizations and companies. They make use of social media and blend the strategies of digital marketing to improve the business. Even in China, there are many B2C companies that have shown exponential growth in their businesses. But what about the Business-to-Business (B2B) companies. We all know that in the current scenario, China is considered as one of the greatest and largest economies, which supports a large number of B2B businesses, but still, the growth of such companies is not fast-paced. So how to improve the marketing of B2B businesses in the year 2021. You can follow these 10 amazing Chinese Business-to-Business marketing strategies and tactics to improve the marketing and business revenue.

Before directly moving towards the Chinese business and marketing tactics, it is essential that you are well aware of the B2B marketing functionalities.

#1 The businesses should drive the highest quality leads that will help in the marketing and selling the business to another business. The B2B sector is not just limited to the manufacturing or wholesale business, but it also includes the technical-product-based companies, professional service providers, and even software companies.

#2 To improve the marketing of the B2B businesses, it is essential that the sales & marketing team of the business should align their goals with the main business goals. Only then you would be able to nurture the leads and improve the business revenue.

#3 The B2B businesses must focus on marketing in mainland China.

Now that you have understood the basic requirements for the B2B businesses and their marketing efforts, it is time to get started with the marketing tactics that B2B businesses can embrace in the year 2021.

#1 The B2B Businesses Should Focus On Right Communication Tactics:

If you want your B2B business to grow, then you should start embracing email marketing. It is one of the most convenient and best ways to reach out to the right target audience and increase business growth. You can even send out a regular newsletter through email marketing and keep in touch with your old as well as new clients.

#2 Embrace WeChat For Effective B2B Marketing:

When you are improving the business through email marketing, you cannot ignore social media. WeChat is one such Chinese online social media platform. It is multipurpose as it has social media, messaging services, and mobile payments system in it. WeChat helps in improving social media marketing tactics. The WeChat platform can be easily compared to modern and popular platforms such as Paypal or Facebook. In China, B2B businesses can use WeChat for marketing through the social media platform.

#3 Your B2B Business Must Integrate Baidu Search Advertising:

Baidu is the most powerful search engine in China, and if you want your B2B business to grow, you must start embracing search advertising through Baidu.

#4 Your B2B Business Website Must Have Local Targeting:

When in China, it is important that you are focusing more on local targeting rather than international targeting. Because it is the thing that will help your B2B business grow in China. So your website must have the flexibility of advertising in the Chinese language to the other businesses.

#5 Your B2B Website Should Follow The Guidelines Of Baidu SEO:

If you want the maximum number of customers or visitors to come to your website, then it is always better to follow the SEO guidelines of Baidu SEO. It will help you in gathering organic traffic.

#6 To Improve The Marketing Strategies — You Can Use ZHIHU For The B2B:

Zhihu is an online platform that helps in improving the B2B marketing strategies by spreading the Q&A based on business-relevant questions.

#7 Improving Prospective Sales — Through Business Network:

When you want your business to grow, focus on improving the networking, and it can happen only through getting more and more sales perspectives.

#8 Don’t Forget Video Marketing:

You might be aware that B2C businesses make use of video marketing to attract the attention of their target audience. Often, B2B analysts think that video marketing could not be effective for them. But it is not true. You can make the right use of videos for marketing purposes even for B2B businesses.

#9 You Can Embrace The Content Marketing Tactics:

Relevant content is becoming one of the powerful tools that are helpful in drawing the attention of the target audience. It can also be used for B2B businesses and improving the reputation in the China market.

#10 Focus On Integrating Regular Webinars Or Virtual Meetups:

When you are organizing regular meetups and webinars with your clients or customers, it will help in improving the business relationship and the bond with your customers.

Summary:

Now if you are planning to establish your B2B business in China, then you should include these marketing tactics and improve your B2B business prospects in China.