WHAT IS TIKTOK

You may know about TikTok from the dances being done by teenagers around us. TikTok in China is know as Douyin owned by ByteDance. As opposed to the West, there is a wide range of people using TikTok, on average from ages 25 to 45. Douyin is an excellent platform to consider when working with influencers, otherwise known as KOLs (Key Opinion Leaders), to promote your brand in China. Read more here in an article recently published by NBH for more background and what brands are using DouYin to promote their products and services.